FEBRIANTY, Naswa Ika; SHOLIKHAH, Afifatus; MUZDALIFAH, Laily; KAMILA, Edita Rachma. The Effect of viral marketing and influencer credibility on impulsive buying, with positive emotion as a mediator, among Gen Z Tiktok users in Sidoarjo. Journal Magister Ilmu Ekonomi Universtas Palangka Raya : GROWTH, [S. l.], v. 12, n. 1, p. 91–104, 2026. DOI: 10.52300/grow.v12i1.26748. Disponível em: https://e-journal.upr.ac.id/index.php/jgr/article/view/26748. Acesso em: 14 jul. 2026.