The Influence of Perceived Functional, Emotional, and Social Value on Repurchase Intention of Skintific Products among Consumers in Samarinda City
Keywords:
Repurchase Intention, Functional Value, Emotional Value, Social ValueAbstract
To analyze the influence of perceived functional, emotional, and social value on repurchase intention of Skintific products in Samarinda.
Design/Methodology/Approach: Explanatory quantitative method with online questionnaires and multiple linear regression analysis of 73 active customers.
Findings: Functional (β=0.421; p<0.001), emotional (β=0.200; p=0.036), and social value (β=0.426; p<0.001) significantly affect repurchase intention. Social value is most dominant. Collectively, these values explain 91.1% of repurchase intention variance (R²=0.911).
Originality/Value: This study integrates three value dimensions holistically in the under-explored non-Java market, proving integrated strategies outperform partial approaches.
References
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press.
Arikunto, S. (2016). Prosedur penelitian: Suatu pendekatan praktik (Revisi ke-6). Rineka Cipta.
Assael, H. (2004). Consumer behavior: A strategic approach. Houghton Mifflin.
Badan Pusat Statistik. (2023). Statistik Generasi Muda Kota Samarinda Tahun 2023. https://bps.go.id
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184–206. https://doi.org/10.1177/0092070399272005
Blythe, J. (2013). Consumer behaviour (2nd ed.). SAGE Publications.
Bowen, J. T., & Chen, S. L. (2001). The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5), 213–217.
Compas Market Insight. (2023). Tren Produk Skincare di Indonesia Timur 2023. Compas.co.id.
Compas Market Insight. (2024). Laporan Penjualan Skincare Digital Indonesia Kuartal I 2024. Compas.co.id.
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage Publications.
Day, G. S. (1990). Market driven strategy: Processes for creating value. Free Press.
Dholakia, U. M. (2001). A motivational process model of product involvement and consumer risk perception. European Journal of Marketing, 35(11/12), 1340–1360.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate data analysis (8th ed.). Cengage Learning.
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy (11th ed.). McGraw-Hill.
Holbrook, M. B. (1999). Consumer value: A framework for analysis and research. Routledge.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. Wiley.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th ed.). Pearson Education.
Kotler, P., & Armstrong, G. (2020). Principles of marketing (18th ed.). Pearson Education.
Kotler, P., & Keller, K. L. (2018). Marketing management (15th ed.). Pearson Education.
Lee, J., Kim, H., & Park, H. (2019). The role of self-brand connection in consumer behavior: A perspective from brand experience. Journal of Business Research, 96, 1–13.
Martiza, N., & Murwanti, S. (2023). Identitas sosial dan loyalitas merek skincare pada generasi Z. Jurnal Psikologi Konsumen Indonesia, 12(2), 110–123.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(4), 33–44.
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135–145.
Patton, M. Q. (2015). Qualitative research & evaluation methods (4th ed.). Sage Publications.
Peter, J. P., & Olson, J. C. (2010). Consumer behavior and marketing strategy (9th ed.). McGraw-Hill.
Pride, W. M., & Ferrell, O. C. (2016). Marketing (18th ed.). Cengage Learning.
Rangkuti, F. (2017). Strategi promosi yang kreatif dan analisis kasus komunikasi pemasaran. Gramedia Pustaka Utama.
Rossi, L. (2023). The economics of loyalty in beauty industry: Retention, switching, and sustainability. Asian Marketing Review, 5(1), 44–60.
Schiffman, L. G., & Wisenblit, J. (2015). Consumer behavior (11th ed.). Pearson Education.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). Wiley.
Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Suryani, T. (2013). Perilaku konsumen: Implikasi untuk strategi pemasaran. Graha Ilmu.
Syafitri, A., & Sugiyanto, M. (2024). Pengaruh persepsi nilai terhadap loyalitas pelanggan produk skincare lokal. Jurnal Manajemen Pemasaran, 17(1), 23–35.
Tajfel, H. (1979). Individuals and groups in social psychology. British Journal of Social and Clinical Psychology, 18(2), 183–190.
Tjiptono, F. (2017). Strategi pemasaran (4th ed.). Andi.
Wardayanti, A., & Bharata, W. (2023). Keterikatan emosional dan loyalitas merek pada pengguna Skintific di media sosial. Jurnal Komunikasi Digital, 11(2), 90–102.
Wijaya, R., & Pratiwi, F. (2023). Integrasi nilai pelanggan dan niat pembelian ulang pada produk kecantikan di Indonesia Timur. Jurnal Ekonomi dan Bisnis Nusantara, 6(1), 56–70.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means–end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Manajemen Sains dan Organisasi
This work is licensed under a Creative Commons Attribution 4.0 International License.
