The Effect of Social Media Promotion on Customer Loyalty Tekun.id Garut
DOI:
https://doi.org/10.52300/jemba.v4i1.12503Keywords:
Social Media Promotion, Customer Loyalty, Tekun.idAbstract
Social media is a forum that is widely used by marketers in disseminating information about a product to consumers. The purpose of this study was to examine the effect of social media promotion on customer loyalty Tekun.id Garut. The method in this study uses quantitative methods. The population in this study were Tekun.id Garut consumers. The number of samples taken in this study amounted to 97 samples. The data collection technique was carried out using a questionnaire. The analysis methods in this study include validity and reliability tests, simple linear regression analysis. The results of this study state that social media promotion has a significant positive effect on consumer loyalty Tekun.id Garut.
Downloads
References
Hamzah, P., Yeba, E., Maithy, S. P., & Poetra, G. B. (2024). Opportunities and Challenges in Integrating Artificial Intelligence into Financial Auditing. Journal of Economic Education and Entrepreneurship Studies, 5(4), 591-600.
JAYA, A., MARUMPE, D., & DAMAYANTI, N. (2024). NAVIGATING DUAL REALITIES: A COMPARATIVE STUDY OF WORK-LIFE BALANCE AMONG CELEBGRAM STUDENTS IN PONTIANAK AND PALANGKA RAYA’S DIGITAL LANDSCAPE. ILOMATA INTERNATIONAL JOURNAL OF MANAGEMENT Учредители: Yayasan Ilomata, 6(1), 299-313.
Karuehni, I., Nahan, N., Toendan, R. Y., & Tunjang, H. (2024). The effectiveness of social media marketing in building brand awareness for startups. Journal of Economic Education and Entrepreneurship Studies, 5(4), 612-621.
Kristinae, V., Sambung, R., Meitiana, M., Mering, L., Dwiatmadja, C., & Tunjang, H. (2023). Application of RBV theory in entrepreneurial orientation, dynamic capability and customer relationship management. Uncertain Supply Chain Management, 11(2), 707-712.
Lendra, L., Gawei, A. B. P., Sintani, L., Afanda, D. M., & Tjakra, J. (2023). The Assessment of Occupational Safety and Health Risk Management on Construction Projects During the Covid-19 Pandemic. International Journal of Disaster Management, 6(1), 1-18.
Lendra, L., Tjakra, J., Handayani, F., Sintani, L., & Angela, V. F. (2024). Model for implementation of occupational health and safety management policy for enhanced performance of construction workers. Universal Journal of Public Health, 12(2), 294-306.
Sintani, L., Nahan, N., & Pakpahan, A. (2024). The Gen Z's Participation in Cooperatives: Do Interest and Experience Matter?. Shirkah: Journal of Economics and Business, 9(3), 350-359.
Wanto, M., Meitiana, & Harinie, L. T. (2023). How dedication to the inspectorate of Central Kalimantan Province affects the competence and ethics of internal government supervisory apparatus? Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran dan Penelitian Administrasi Publik, 13(1), 383–392.
