EMPOWERING BUKIT LITI VILLAGE YOUTH THROUGH DIGITAL CONTENT CREATION AND SOCIAL MEDIA MANAGEMENT: A CASE STUDY OF TAMAN HARATI EDUTOURISM PROMOTION

Ali Sunarno, Dotrimensi Dotrimensi,Triyani Triyani, Andes Cintia Ningrum, Yuana Ledy Prilia, Muhammad Darwin

Abstract

This study examines the impact of capacity-building training programs on digital content creation and social media management for the youth of Bukit Liti Village, Indonesia. Two training sessions were held at the Taman Harati Reading Pavilion, focusing on promotional content writing and digital platform management—including the website, Instagram, and TikTok—specifically aimed at promoting Taman Harati Edutourism. Thirty local youth participants actively engaged in learning effective techniques for crafting persuasive promotional articles and managing digital media to enhance the visibility of Taman Harati’s educational tourism offerings. The practical, hands-on training approach enabled participants to develop valuable skills in content creation and autonomous social media management. This initiative highlights how targeted digital literacy programs can empower Bukit Liti youth to support sustainable promotion of Taman Harati Edutourism, contributing to local community development and heritage preservation in the digital era. The findings provide best practices for rural digital empowerment and offer insights applicable to similar community-based edutourism promotion globally.

Keywords: Bukit Liti Youth, Digital Content Creation, Social Media Management, Taman Harati Edutourism, Rural Tourism Promotion