WEAVING ENTERPRISE AND IDENTITY: NARRATIVES OF DAYAK WOMEN’S ORGANIZATION COMMITTEE MEMBERS IN CENTRAL KALIMANTAN PROVINCE IN ENTREPRENEURSHIP

Endah Yusma Pratiwi, Mardiana Mardiana, Ade Yusuf Ferudyn, Nawung Asmoro Girindraswari, Cani Crihas Tuti Nababan, Nurul Latifah

Abstract

This study explores the experiences of members of the Dayak Women's Institution of Central Kalimantan Province in conducting entrepreneurship, focusing on the meaning of their business practices within the context of local cultural identity, the negotiation of dual roles, and the utilization of institutional support as socio-cultural capital. Employing a qualitative approach, the research utilized interviews, observation, and documentation methods with institution members who also manage businesses. The findings indicate that Dayak women perceive entrepreneurship not merely as an economic activity, but also as a means of cultural preservation and expression of local identity. In managing their enterprises, they negotiate dual roles as homemakers, employees, business owners, and community participants through adaptive strategies based on social solidarity and institutional support. The institution functions as a symbolic facilitator and source of collective legitimacy, providing space for marketing, training, and expanding business networks.

Keywords: Dayak Women; Entrepreneurship; Cultural Identity; Women's Institution; Socio- Cultural Capital