Peningkatan Kinerja UMKM Saat Pandemi Covid-19 Melalui Kesiapan dan Inovasi Digital Improving SMEs Performance During Covid-19 Pandemic Through Digital Readiness and Innovation
Keywords:
kesiapan teknologi, inovasi digita, kinerja Usaha Mikro, KeciL dan Menengah (UMKM)Abstract
Penelitian ini bertujuan untuk mengujin hubungan antara kesiapan teknologi dan inovasi digital dalam mempengaruhi kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di Kalimantan Tengah. Penelitian in merupakan jenis penelitian kuantitatif dengan menggunakan metode survey. Jumlah sampel yang diperoleh sebesar 81 responden. Hasil penelitian ini menunjukkan bahwa kesiapan teknologi dan inovasi digital berpengaruh positif terhadap peningkatan kinerja UMKM saat pandemic bahkan sangat dibutuhkan. Teknologi yang digunakan mencakup seluruh penggunaan teknologi dari saat perencanaan hingga pembukuan. Hasil penelitian ini memiliki indikasi bahwa pemilik UMKM di Kalimanta Tengah ketika masa pandemic memiliki kemauan dan kemampuan untuk melakukan inovasi mengena digitalisasi agar mampu bertahan ketika masa pandemic. Inovasi digital ini mencakup dalam banyak hal dari inovasi digitalisasi dalam bentuk produk, pemasaran, pembukuan maupun mengenai perencanan yang harus dimulai dengan menggunakan digitalisasi. Penelitian ini memiliki implikasi bahwa teknologi merupakan hal yang substansi dalam UMKM. Pemikiran awal atau konvensional harus bergeser pada literasi digital. Pemahaman mengenai literasi digital di UKM yang rendah dapat mengakibatkan kesulitan dalam beradaptasi pada masa pandemik saat ini
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