Pendampingan dan Pelatihan Digital Marketing Bagi Pengrajin Rotan Untuk Peningkatan Daya Jual Produk di Desa Pantai, Kalimantan Tengah

Indonesia

Abstract

Digital marketing promotes a product via digital or internet media. It's important to grab consumers' attention fast and widely. The partner's dilemma is that restricted transportation and infrastructure force them to sell to city "collectors." There's a big price discrepancy between what collectors pay craftspeople and what they sell for. The Pantai village community is the goal of this digital marketing mentoring and training. Craftsmen who work with rattan. The help and training provided by Digital Marketing should help the inhabitants of Pantai Village. Digital marketing promotes a product via digital or internet media. This programme helps the community establish a better target market and reaches most markets. This activity's output goal is for coastal village rattan craftspeople to use Instagram and Facebook to boost business goals and income. The activities strengthen the internet marketing expertise of partner institutions (digital marketing). With digital marketing training, Pantai Village hopes to improve revenue so it can be productive during the epidemic.