EFEKTIVITAS PENERAPAN KANTONG PLASTIK BERBAYAR DAN FAKTOR PERILAKU MASYARAKAT DALAM MENGURANGI SAMPAH PLASTIK DI KOTA PALANGKA RAYA

Hasymi Surya Pensa1, Lusia Widiastuti2, Akhmad Sajarwan2, Firlianty2, Vera Amelia2, Noor Syarifuddin Yusuf2.

Abstrak

This study aims to examine the effectiveness of the paid plastic bag policy in reducing plastic waste in Palangka Raya City and to analyze behavioral factors influencing the willingness to pay. A quantitative approach with an explanatory design was employed by distributing 151 questionnaires in Jekan Raya and Pahandut Districts. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that the paid plastic bag policy effectively reduced plastic waste generation from 0.61670 tons/day to 0.08942 tons/day, equivalent to approximately 192.46 tons per year. Social norms and awareness of consequences significantly affected the willingness to pay, while attitudes and personal norms had no significant effect. These findings highlight the importance of educational campaigns and policy interventions to strengthen environmentally friendly behavior among the community.

Keywords: Environmental-friendly behavior, Paid plastic bag policy, Policy effectiveness, Social norms, Awareness of consequences.