Strategi Komunikasi Politik Partai Gerindra Di Kota Palangka Raya Dalam Pemilu 2024 Dan Pilkada 2025

Authors

  • Abdul Rahman Universitas Palangka Raya
  • Anita Pransiska Universitas Palangka Raya
  • Enika R Siagian Universitas Palangka Raya
  • Mochammad Fernanda Fajeri Universitas Palangka Raya
  • Salsabila Universitas Palangka Raya
  • Ali Sunarno Universitas Palangka Raya
  • Eli Karliani Universitas Palangka Raya

DOI:

https://doi.org/10.37304/wacana.v12i1.21416

Keywords:

Political Communication Strategy, ,Social Media, DirectMeetings, Young Voters, Hoaxs Challenges

Abstract

This study aims to examine the Gerindra Party's political communication strategy in conveying its political message to the people of Palangka Raya in the 2024 General Election and the 2025 Regional Election. Through interviews with party cadres, this study found that Gerindra's political communication in Palangka Raya relies heavily on two main aspects: the use of social media and direct meetings. Social media was chosen because of its efficiency in reaching a wider audience, especially young voters, while direct meetings were emphasized more to reach community groups in areas that are not yet fully accessible by the internet. The Gerindra Party also faces challenges in dealing with hoaxes and inaccurate information and adapting to differences in communication at the central and regional levels. These findings are expected to provide insight into political communication strategies in more effective campaigns in the future.

Downloads

Published

2025-06-30

How to Cite

Rahman , A., Pransiska, A. ., R Siagian, E., Fernanda Fajeri, M. ., Salsabila, Sunarno, A. ., & Karliani, E. . (2025). Strategi Komunikasi Politik Partai Gerindra Di Kota Palangka Raya Dalam Pemilu 2024 Dan Pilkada 2025. Wacana: Jurnal Ilmu Sosial Dan Ilmu Politik Interdisiplin, 12(1), 45–53. https://doi.org/10.37304/wacana.v12i1.21416

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.