Pengaruh Brand Ambassador EXO terhadap Daya Tarik Penjualan Scarlett Whitening
DOI:
https://doi.org/10.37304/enggang.v6i2.13081Keywords:
brand ambassador, exo, Gen-Z, scarlett whitening, Public RelationsAbstract
This research was conducted to find out how EXO, as a brand ambassador, influences the sales appeal of Scarlett Whitening. In this Gen-Z era, industrial products in the cosmetics and beauty sectors are, of course, very much in demand. A brand ambassador is a person or group of people who have high popularity and a positive self-image when promoting products so that they can connect with the public and increase sales. This research uses quantitative methods with descriptive data processing and data processing using secondary data collection techniques. Having EXO as Public Relations can increase people's attraction to buy products from Scarlett Whitening. The collaboration between Scarlett Whitening and EXO has had a big positive impact on the Scarlett Whitening company.
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