A Local wisdom-based human resource development strategy for enhancing the competitiveness of the bead handicraft industry enter in Gudo District, Jombang
DOI:
https://doi.org/10.52300/grow.v11i2.27080Keywords:
human resource development, local wisdom, competitiveness, creative industry, bead handicraftAbstract
Human resource development (HRD) is a strategic instrument for strengthening the competitiveness and sustainability of creative small industries. This study analyzes local wisdom-based HRD strategies in improving the competitiveness of the bead handicraft industry center in Gudo District, Jombang Regency. A qualitative case study approach was employed to capture HRD practices, local cultural values, and competitiveness dynamics within the industry. Data were collected through in-depth interviews, observation, and documentation involving business owners, senior artisans, young artisans, village officials, and relevant government agencies. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña, complemented by thematic coding through open coding, axial coding, and selective coding. The findings show that HRD in the Gudo bead handicraft center is implemented through informal apprenticeship, intergenerational transfer of tacit knowledge, government-facilitated training, and gradual digital marketing adoption. Local wisdom values, including mutual cooperation, perseverance, collaboration, and a family-oriented work culture, support knowledge sharing and strengthen artisans’ work ethic. Local wisdom-based HRD contributes to product quality, design innovation, cultural identity, market access, and business sustainability. However, the industry faces challenges related to artisan regeneration, uneven digital literacy, competitive pressure, and fluctuating raw material prices. The study concludes that integrating local wisdom and modern competence development can serve as an adaptive HRD model for creative industries rooted in local culture.
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