Pengaruh Kepemimpinan Wirausaha dan Orientasi Kewirausahaan Terhadap Kinerja UMKM Rumah Makan Kota Payakumbuh Dimediasi Keunggulan Bersaing

Melda Pulungan; Alfikri; Heri Faisal Harahap

doi:10.52850/j-sea.v21i2.26811

Authors

Melda Pulungan Program Studi Pengelolaan Agribisnis, Jurusan Bisnis Pertanian, Politeknik Pertanian Negeri Payakumbuh
Alfikri Program Studi Pengelolaan Agribisnis, Jurusan Bisnis Pertanian, Politeknik Pertanian Negeri Payakumbuh
Heri Faisal Harahap Program Studi Pengelolaan Agribisnis, Jurusan Bisnis Pertanian, Politeknik Pertanian Negeri Payakumbuh

DOI:

https://doi.org/10.52850/j-sea.v21i2.26811

Keywords:

competitive advantage, entrepreneurial leadership, entrepreneurial orientation, MSME performance

Abstract

MSMEs operating in the restaurant sector have a significant contribution in driving local economic growth. Amid increasingly fierce business competition, the performance of restaurant MSMEs is shaped by multiple contributing factors, such as entrepreneurial leadership, entrepreneurial orientation, and the capacity to establish and sustain a competitive advantage. This study seeks to analyze the influence of entrepreneurial leadership and entrepreneurial orientation on the performance of restaurant MSMEs in Payakumbuh, while also examining the mediating role of competitive advantage. A quantitative research design was employed using a survey approach. Primary data were collected through questionnaires administered to 140 restaurant MSME owners in Payakumbuh. The data were subsequently analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that entrepreneurial leadership and competitive advantage demonstrate a positive and significant influence on MSME performance. However, entrepreneurial orientation is found to have no direct and significant effect on business performance. Moreover, the mediation analysis demonstrates that competitive advantage mediates the relationship between entrepreneurial leadership and MSME performance, as well as the relationship between entrepreneurial orientation and MSME performance. These findings imply that enhancing MSME performance relies not solely on strong entrepreneurial capabilities of business owners, but also on their competence in building and maintaining a competitive advantage. Overall, this study emphasizes the pivotal role of competitive advantage in linking entrepreneurial factors to business performance and offers practical insights for MSME owners and policymakers in designing more effective strategies for business development.

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DOI: 10.52850/j-sea.v21i2.26811 DOI URL: https://doi.org/10.52850/j-sea.v21i2.26811

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