Reference Group and Testimony as determinant  on Interest of Buying Exploration Nmax Motorcycle

Hary Firmansyah; Gian  Riksa Wibawa; Depy Muhamad Pauzy

doi:10.52300/jmso.v4i3.11088

Authors

Hary Firmansyah Perjuangan Tasikmalaya University
Gian Riksa Wibawa Perjuangan Tasikmalaya University
Depy Muhamad Pauzy Perjuangan Tasikmalaya University

DOI:

https://doi.org/10.52300/jmso.v4i3.11088

Keywords:

Reference Group,, Testimonials,, Purchase Exploration Interest,, Nmax Motorcycle Users

Abstract

Objectives – This purpose’s research to determine the influence of reference group and testimonial on interest of buying exploration both partially and simultaneously toward Nmax motorcycle users in Tasikmalaya City.

Design/Methodology/Approach – This research used a purposive sampling size of 100 people from Nmax motorcycle users in Tasikmalaya City as the unit of analysis.

Findings – The results of these research conclude that variable of reference group and testimony partially and simultaneously have a significant effect on intereset of buying exploration among Nmax motorcycle users in Tasikmalaya City.

Conclusions and Implications - Reference Groups and Testimonials have a significant positive effect on Purchase Exploration Interest among Nmax motorbike users in Tasikmalaya City. For Nmax motorbike sellers in Tasikmalaya, they can increase the Reference Group and Testimonials to increase consumer interest in buying Nmax products.

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