Tourist Attraction and Prices on Interest in Visiting with Media Promotions at Ubalan Waterpark Mojokerto

Abstract

Purpose - The purpose of this study is to examine the direct and indirect effects of
tourist attraction and prices on tourist interest in visiting through promotion. This
research method is quantitative with path analysis.
Design/methodology/approach - The research respondents were 100 tourists who
visited Ubalan Waterpark Mojokerto. This study used an instrument in the form of a
questionnaire which was processed using the SPSS program.
Findings - The results of the study show that tourist attraction and price have a
significant effect on promotion; tourist attraction and promotion have a significant
effect while price has no effect on visiting interest. Tourist attractiveness has an
indirect effect on visiting intentions through promotions, while prices have not
proven to have a significant indirect effect through promotions on tourists' visiting
intentions