SWOT Analysis on Kenya Klaten Herbal SMEs

Authors

  • Bartolomeus Galih Visnhu Pradana Universitas Atma Jaya Yogyakarta
  • Agatha Mayasari

DOI:

https://doi.org/10.52300/jmso.v4i2.10221

Keywords:

SWOT Analysis,, IFAS, EFAS, SMEs

Abstract

Objective - Identifying the internal and external environment through SWOT analysis on Kenya Klaten Herbal SMEs to formulate alternative business development strategies.

Design/Methodology/Approach - The research method utilized is descriptive qualitative. Data collection techniques consist of observation, interviews, and life history documentation.

Research Findings - The SWOT analysis results indicate that the strengths and opportunities are more dominant compared to weaknesses and threats, thus the policy direction of Kenya Klaten's Herbal SMEs is in a growth strategy condition.

Originality/Value - This research plays a role in business development by providing explanations about strategies that the company needs to implement to maximize opportunities and minimize threats.

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Published

2023-08-07

How to Cite

Bartolomeus Galih Visnhu Pradana, & Mayasari, A. (2023). SWOT Analysis on Kenya Klaten Herbal SMEs . Jurnal Manajemen Sains Dan Organisasi, 4(2), 178–189. https://doi.org/10.52300/jmso.v4i2.10221

Issue

Vol. 4 No. 2 (2023): Jurnal Manajemen Sains dan Organisasi

Section

Articles

License

Copyright (c) 2023 Jurnal Manajemen Sains dan Organisasi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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