Representasi Feminisme dalam Film Barbie
Analisis Semiotika Roland Barthes
DOI:
https://doi.org/10.37304/enggang.v6i1.24889Keywords:
Barbie, Feminism, Film, Representation, WomenAbstract
Movies are a medium of entertainment for audiences, often used as an option to fill spare time or to entertain themselves. Surely every movie that is aired has its meaning, purpose, and message to be conveyed. Like the movie "Barbie" which came out in July 2023, this movie managed to boom and many people from various countries watched it until it became a Barbie movie date trend on the TikTok platform. But who would have thought that behind this cheerful Barbie movie, there are elements of feminism? Therefore, we conducted this research to find out the representation of feminism from several scenes in the Barbie movie. This research uses the Roland Barthes Semiotic Analysis method, where this method is a method the science uses to interpret a sign, where language is also an arrangement of several signs that have a certain message from society. these signs can be in the form of songs, dialog, music notes, logos, images, facial expressions, and gestures. The results of this study prove that several scenes depict feminism, where the figure of Barbie (Woman) is a versatile figure and does not even need a man in her life.
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