Transforming Buya Hamka’s Humanist Da'wah: Addressing Gen Z’s Moral Challenges in Social Media: (Transformasi Dakwah Humanis Buya Hamka Untuk Menjawab Tantangan Moral Generasi Z di Media Sosial)

Dina Awaliyah Nurrohmah; Qurrota A’yun; Nifri Alifah; Abdul Fadhil

doi:10.37304/jied.v2i02.23887

Authors

Dina Awaliyah Nurrohmah Department of Islamic Religious Education, Faculty Social Sciences and Law State University of Jakarta, Indonesia, Zip Code 13220
Qurrota A’yun Department of Islamic Religious Education, Faculty Social Sciences and Law State University of Jakarta, Indonesia, Zip Code 13220
Nifri Alifah Department of Islamic Religious Education, Faculty Social Sciences and Law State University of Jakarta, Indonesia, Zip Code 13220
Abdul Fadhil Department of Islamic Religious Education, Faculty Social Sciences and Law State University of Jakarta, Indonesia, Zip Code 13220

DOI:

https://doi.org/10.37304/jied.v2i02.23887

Keywords:

Buya Hamka, Modern Sufism, Humanist Da'wah, Generation Z, Digital Ethics.

Abstract

This study examines how Buya Hamka's humanistic Islamic thought has been influential in addressing the moral issues of Generation Z in the digital age, particularly on social media. The broader question is how classical Islamic ethics can be transformed into a useful moral framework for modern digital practice. To combat phenomena such as digital arrogance, performative religiosity, and the rise of "show-off culture," this study aims to develop a model of "Digital Neo-Humanism" derived from Hamka's modern Sufism. Using a descriptive-analytical design, this study draws on Hamka's works, including Modern Sufism, Guidelines for Muballigh (Preacher Guidelines), and Philosophy of Life. This research is supported by sociological data on Generation Z's digital habits, obtained from recent academic reports and surveys. Thematic coding was used to examine the data for ethical rules related to digital behavior. The study found that two key Sufi concepts emphasized by Hamka, muraqabah (awareness of God's existence) and zuhud aktif (engaged detachment), offer a powerful ethical counterbalance to the culture of self-presentation and validation-seeking prevalent among Gen Z. These findings have significant implications for Islamic education, digital literacy programs, and contemporary da'wah approaches as they encourage a shift away from excessive piety. The study concludes that Hamka's modern Sufism offers a positive foundation for the development of ethical digital behavior and encourages further empirical study of how his pedagogy can be applied within youth communities.

Downloads

Download data is not yet available.

DOI: 10.37304/jied.v2i02.23887 DOI URL: https://doi.org/10.37304/jied.v2i02.23887

Views: 68 | Downloads: 42

References

Afifah Nur Azizah, & Dzulkifli Hadi Imawan. (2025). Relevansi Pemikiran Buya Hamka terhadap Tantangan Pendidikan Islam. DIAJAR: Jurnal Pendidikan Dan Pembelajaran, 4(4), 695–703. https://doi.org/10.54259/diajar.v4i4.5437

Allefansyah Binta Pradikas, Revalyna Ayu Pradiva, Rahma Fauziyah Syifa’, Juwita Yayang Marga Cyntia, Satria Tegar Wijaya, & Astika Nurul Hidayah. (2024). Buya Hamka: Membangun Generasi Muhammadiyah dengan Ilmu Pengetahuan. Dewantara : Jurnal Pendidikan Sosial Humaniora, 3(4), 226–235. https://doi.org/10.30640/dewantara.v3i4.3588

Ansari, I., & Alzamzami, M. (2022). Moderasi Agama Perspektif Buya Hamka Dalam Tafsir Al-Azhar Qs. AL-BAQARAH: 256 Buya Hamka’s Perspective Religious Moderation In Tafsir Al-Azhar QS. AL-BAQARAH: 256. In Journal of Religious Moderation (Vol. 1, Issue 2). https://www.nu.or.id/opini/apakah-

Fahru, F. F. (2020). Melacak Kedalaman Tasawuf Modern Hamka di Tengah Arus Modernitas. JURNAL PENELITIAN KEISLAMAN, 16(2), 129–142. https://doi.org/10.20414/jpk.v16i2.2327

Fauziah, N., Bhayangkara, U., Raya, J., Perjuangan Raya, J., Bekasi, I., Mei, D. T., Mei, D. T., & Juni, D. T. (2023). Flexing Dalam Masyarakat Tontonan: Dari Tabu Menjadi Sebuah Strategi Flexing In A Spectacle Society: Form Taboo To A Strategy. Jurnal Komunikasi Dan Budaya, 04, 1. http://journal.unbara.ac.id/index.php/JKB

Firman Maulidna, Khairatul Ulfi, Annisa Mulia, Ahmad Zuhri Ramadhan, & Muhammad Saleh. (2025). Etika Dakwah di Media Digital : Tantangan dan Solusi. Jurnal Manajemen Dan Pendidikan Agama Islam, 3(2), 315–336. https://doi.org/10.61132/jmpai.v3i2.1005

Hakim, L., Qurniawan, Z. E., Prayoga, S., Rizqi, M., Kunci, K., Culture, C., Al-Azhar, T., Hamka, B., & Maaf, N. (n.d.). Nilai Maaf Dalam Tafsir Al-Azhar Karya Buya Hamka: Fenomena Cancel Culture Di Media Sosial.

Ihsan, N. H., & Alfiansyah, I. M. (2021). Konsep Kebahagiaan dalam buku Tasawuf Modern karya Hamka. Analisis: Jurnal Studi Keislaman, 21(2), 279–298. https://doi.org/10.24042/ajsk.v21i2.9636

Ilmu dan Teknik Dakwah, J., Sakdiah, H., Nurhidayati Rahmah, M., Adawiah, R., Aslamiah, R., & Islam Negeri Antasari Banjarmasin, U. (n.d.). Prophetic Communication in Digital Preaching: Building a Critical and Wise Society in Using Social Media Komunikasi Profetik dalam Dakwah Digital: Membangun Masyarakat yang Kritis dan Bijak dalam Bermedia Sosial. https://doi.org/10.18592/alhiwar.v13i1.16161

Lola Edria, A., Fitria Anwar, E., Okta, W., Deti, D., Sazali, H., & Andinata, M. (n.d.). Fenomena Cancel Culture Oleh Pengguna Twitter Dalam Unggahan Akun @Areajulid. Jurnal Ilmiah Wahana Pendidikan, Oktober, 2023(20), 11–20. https://doi.org/10.5281/zenodo.8396291

Lubis, R. M., & Sazali, H. (2023). This is an open accessed articel under the CC-BY-SA license at https://creativecommons.org/licenses/by-sa/4.0/ Analysis of the Flexing Phenomenon on Social Media: Islamic Perspective. Jurnal Dakwah Dan Komunikasi, 17(1), 2548–9496. https://doi.org/10.24090.komunika.v15i2.7888

Magister, ), Bencana, M., & Nasional, K. (2020). NUSANTARA: Jurnal Ilmu Pengetahuan Sosial Degradasi Moral Sebagai Dampak Kejahatan Siber Pada Generasi Millenial Di Indonesia 1 Nurbaiti Ma’rufah 1) , Hayatul Khairul Rahmat 2) , I Dewa Ketut Kerta Widana. Tahun, 7(1), 191–201. https://doi.org/10.31604/jips.v7i1.2020.191-201

Marhumah, N., & Putra, D. P. (2024). Analisis Q.S An-Nahl Ayat 125 Sebagai Metode Dalam Konseling IslamI. Jurnal Bimbingan Penyuluhan Islam, 6(2), 178–188. https://doi.org/10.32332/xhwgyn17

Nina Adlini, M., Hanifa Dinda, A., Yulinda, S., Chotimah, O., & Julia Merliyana, S. (2022). Metode Penelitian Kuaitatif Studi Pustaka (Vol. 6, Issue 1).

Nugroho, R. S. N., Dliya’Ulami, M., & Laksono, A. E. (2022). R Konsep Tabayyun Untuk Menyikapi Media Sosial Dalam Kajian Pendidikan Islam. Al Ulya: Jurnal Pendidikan Islam, 7(2), 128-141.

Parhan, M., Jenuri, J., & Islamy, M. R. F. (2021). Media Sosial dan Fenomena Hoax: Tinjauan Islam dalam Etika Bekomunikas. Communicatus: Jurnal Ilmu Komunikasi, 5(1), 59–80. https://doi.org/10.15575/cjik.v5i1.12887

Rahmawati, E. M., Wahyuningsih, R., Pendidikan, K., Menurut, I., & Hamka, B. (2025). AL-AFKAR: Journal for Islamic Studies Konsep Pendidikan Islam Menurut Buya Hamka. 8(1). https://doi.org/10.31943/afkarjournal.v8i1.1018

Ridwan, A., Sunan, U., & Djati Bandung, G. (n.d.). Dakwah Dan Digital Culture: Membangun Komunikasi Dakwah Di Era Digital.

Sari, M. (n.d.). Penelitian Kepustakaan (Library Research) dalam Penelitian Pendidikan IPA.

Silva, A. D., Muqit, Abd., & Hunaida, W. L. (2024). Pendidikan Islam Perspektif Buya Hamka di Era Digital. TSAQOFAH, 5(1), 202–213. https://doi.org/10.58578/tsaqofah.v5i1.4323

Tamam, A. B. (2021). Ujaran Kebencian Di Media Sosial Perspektif Hukum Islam Dan Hukum Positif Di Indonesia. In Jurnal Komunikasi dan Penyiaran Islam (Vol. 5). https://cs.ui.ac.id/2020/11/26/fasilkom-ui-mendeteksi-ujaran-kebencian-pada-media-sosial/,

Sulaiman, W. (2022). Konsep Moderasi Beragama dalam Pandangan Pendidikan Hamka. EDUKATIF : Jurnal Ilmu Pendidikan, 4(2), 2704–2714. https://doi.org/10.31004/edukatif.v4i2.2593